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Copywriting

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Copywriting

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Copywriting

No other form of content is as powerful as the written word. Words establish brands and sell products. With a team of highly experienced copywriting professionals in-house, we work with you to produce persuasive copy that gets results.

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Engaging Your Audience

First impressions are critical, and you have a fraction of a second to make the right one. Through brand and market research, we’ll put together effective copy that commands attention, speaking to your audience in their language and igniting their imagination.

Establishing Brand Authority

Why should people buy your products? Why should they care about your brand? Consumers are willing to invest in your business; they just need a reason to. We’ll give them that reason. With clear, concise copy and valuable supporting content, we’ll help to propel your brand to the pinnacle of its niche.

What We Offer

Online and offline, we produce copy that teaches, excites and inspires – all with the aim of making your brand a success. Our services include:

  • Product descriptions

    A good product description can make or break a sale. By explaining the features and selling the benefits, our copy convinces and converts.

  • Landing page content

    Take consumers on a journey from curious visitor to happy customer with influential copy that offers a helping hand through the buying process.

  • Packaging copy

    Combining creative thinking, hard-hitting copy and a unique message to ensure your products stand out from the competition.

  • Blogging

    Conversational and informational blogging, written in a tone that reflects your audience, helping to position your brand as a true industry leader.

  • PR Copy

    Spread the word about new products and company announcements with a media-friendly press release that entices industry journalists and paints your brand in the best light.

  • Marketplace listing copy

    Cut through the competition with Amazon and eBay listing content designed to drive sales.

Savisto Case Study

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Step 1 The Brief

As a new website looking to gain traction in the kitchen and homeware niche, Savisto required site wide content covering landing pages, product descriptions, blog posts, banners and emails. In order to help the brand’s search engine visibility, content was to be created with SEO in mind.

Step 2 Our Approach

After taking the time to research the market and get hands-on with Savisto products, our team began creating content for all brand landing pages, including information on the brand and products within each department. Written naturally to inform customers, content included targeted keywords identified using industry tools such as Google AdWords and SEM Rush.

Using information provided by Savisto, product descriptions were written to give users a clear idea of benefits and features. Descriptions also included product specifications to help potential customers.

Savisto required a blog focussed on recipes and hints and tips in the kitchen. In an on-going project, we’ve worked to produce regular engaging content, featuring recipes that appeal to all dietary requirements. For enhanced awareness, blog posts continue to be produced around specific ‘food days’, holidays and celebrations.

Step 3 The Results

The PJA copywriting team has continually produced hard hitting copy to help to build brand awareness and establish Savisto as a trusted retailer. SEO has steadily improved and continues to do so, with several blog posts ranking highly in Google search results for targeted keywords. The sharing of blog posts across social media has also helped to increase Savisto’s social following across major channels including Facebook and Twitter.

Get in touch to discuss your needs